by Michael Damico

Quality is a strange concept to define, don’t you think? Sure, there’s the basic definition: the standard of something as measured against other things of a similar kind. But that’s not what I’m getting at. I’m talking about the topic of quality in the philosophical sense. It seems like the moment you try and define it, the language just fails completely. However, I do feel like I’ve found an essential element at its core: quality comes from understanding.

That’s what we try to provide at our company, both quality and understanding. We primarily do this in two ways: through building relationships and expanding our own knowledge base. But it helps to have “quality” people working with you too. In our case, that means that we have brought in skilled people who are artists in their own right. Furthermore, they genuinely love what they do in the ongoing effort for excellence and creative problem-solving.

That’s not an exaggeration either. For example, our Photoshop guru Jordan Brady confirms, “I’m constantly trying to find ways to streamline the processes and improve quality. Sometimes I have to come up with entirely new ways of doing things to suit a particular need. But that’s what makes my job so interesting. The difficulty level is all over the place, but I especially love finding solutions to complicated and unexpected issues.”

You see, at the heart of quality is understanding. And with understanding we can grasp the perfect solution for almost any creative objective. In fact, that’s really our thing: we develop quality solutions for creative needs. And wouldn’t you agree that, whether people are consciously aware of it, quality is what we all crave?

Quality can be found in anything, but it really shines when there is a great deal of understanding in the way of meaning, purpose, longevity, durability, elegance, aesthetics, or any of the overlapping characteristics where one might expect to find a notion of quality.

I feel like our society has been conditioned to only accept aesthetics as the quality, but I don’t think people realize this yet. Nevertheless, they are starving for the real elements of quality. It’s like a diet with no nutrition: it might look great and probably even tastes amazing, but it’s empty and doesn’t have what you actually need.

And similar to good and healthy food that is introduced for the first time, good quality often tastes so foreign that it seems bad or perhaps unnoticed. But after some time, the quality becomes apparent and even delicious because of something deep within you, maybe even at the cellular level, knows that’s what you truly need.